A degree in Integrated Marketing Communications opens up a lot of
career opportunities in different areas. To name a few:

1. Public Relations Specialist

Organizations of all types are concerned about how they are perceived by the public. Communications majors are well positioned to think strategically about how to influence public perceptions through the media. PR professionals write press releases, organize press conferences, and other events and convince the media that stories about the organization have journalistic merit.

Some public relations representatives work for public relations, marketing, and advertising agencies, which service a roster of different clients. Others work directly for corporations, government agencies, and non-profit organizations in communications departments to get the right messages out about their employer.

Median Salary: $59,300 per year

2. Meeting/Event Planner

Successful events require a compelling theme and effective promotion in order to attract a viable group of attendees. Communications majors are favorably positioned to assess the interests of consumer groups, members of professional organizations and interest groups, and to package events in an appealing way. They have the detail orientation and organizational skills to think through the process and to consider all the needs of presenters and attendees.

Event planners can tap the public speaking skills developed in their communication studies to make announcements and introduce speakers at programs. Their writing skills help them to compose press releases, write descriptions and biographies for event literature, and create online content about meetings.

Median Salary: $48,230 per year

3. Social Media Manager

The social media is all about communicating with people of interest. It is no surprise that communications majors, who are trained to analyze patterns of communication, are well qualified to help organizations leverage their brands within social media.

Social media managers must be good writers in order to compose messages about their organization that will appeal to visitors within media outlets like Facebook, LinkedIn, and Twitter. They must also have the persuasive abilities and presentation skills to pitch their plans to staff and to convince colleagues and customers to contribute testimonials and other content online.

Median Salary: $49,290 per year

4. College Alumni and Development Officers

Alumni officers evaluate the needs of various alumni groups and plan events such as reunions, networking receptions, and social events to maintain alumni connections to their alma mater.

Development officers study prospective donors and present the aspects of the college that correspond to the interests of particular individuals.

The ability of communications majors to create carefully-worded and concise written communications helps the development officer to make their pitches effectively. Development and alumni officers both need to exercise a great deal of social finesse in their interactions with alumni, parents, and other potential donors.

Median Salary: $67,550 per year

5. Brand Manager

Brand managers oversee the positioning of products and services within the public’s consciousness. They analyze consumer reactions to their products based on factors such as price, consumer experience, packaging, and accessibility. Brand managers supervise the development of communication-intensive campaigns including advertising, promotion, and public relations to enhance sales.

Brand managers must have the interpersonal and communication skills to engender the cooperation of other sales, marketing, and advertising partners. The critical eye of the communications major is needed to evaluate ads, commercials, and other marketing copy.

Median Salary: $69,770 per year

6. Business Reporter

The proliferation of financial and business media has opened up opportunities for communications majors with an interest in business and finance. Business reporters tap journalistic writing skills to cover developments within businesses, industry and the economy in general for websites, television stations, newspapers, and magazines. They must be able to convey business information in language understandable by the general public.

In order to cover stories, business reporters use the interpersonal skills developed by the communications major to cultivate relationships with business insiders. They must have the persuasive ability to convince editors about the viability of their ideas for articles.

Median Salary: $45,500 per year

7. Market Research Analyst

Market research analysts help companies figure out what to sell, to whom to market their products and services, and how to promote them. To help them make these decisions, they design surveys that discover potential customers’ preferences. These marketing professionals then train and supervise interviewers who conduct the surveys online, by telephone, or through in-person interviews with individuals or focus groups.

In order to cover stories, business reporters use the interpersonal skills developed by the communications major to cultivate relationships with business insiders. They must have the persuasive ability to convince editors about the viability of their ideas for articles.

Median Salary: $63,230 per year

8. Human Resources Specialist

Human resources professionals are responsible for communication-intensive functions within organizations including recruiting staff, orienting new employees, developing training programs, conveying policies to staff, educating employees about benefits, and creating employee newsletters.

HR staff use public speaking skills to deliver presentations to current/prospective staff and writing skills to create employee manuals, compose web content and produce recruitment literature. They use verbal communication skills cultivated by the communications major to counsel/advise employees and to interview candidates for jobs.

Median Salary: $60,350 per year

9. Health Educator

Health educators assess the health-related problems and needs of a target population and formulate programs to address those issues. A key component of their work is understanding the attitudes and perceptions of their constituents regarding health concerns. They must develop and present workshops and seminars geared toward their audience. Health educators produce web content and literature that will appeal to their constituents.

Organizational and event planning skills are essential when orchestrating and promoting health fairs and other programs. Verbal communication skills are critical when advising students, employees, or the general public in one-on-one sessions.

Median Salary: $53,940 per year

10. Sales Representative

Most communications majors won’t be thinking of sales as an eventual career when they enter college. However, they will learn many skills while studying communications that can lead to a successful and lucrative career in sales.

Communications majors learn to assess the preferences of an audience just as a salesperson must be able to anticipate the needs of her customers. The verbal, written and wider communication skills mastered through the major will equip the salesperson to devise and deliver the right pitch to various types of consumers or businesses.

Median Salary: $46,570 per year