Examples of Work Performed
- Creates marketing plans and promotions for initiatives, projects, and activities at the CIE
- Executes goals and strategies identified in strategic planning as they pertain to recruitment, promotion, communication, and outreach for the entrepreneurship programs (e.g., entrepreneurship major, minor, graduate certificate)
- Primary point of contact for entrepreneurship graduate certificate
- Defines and develops measurement models to evaluate the effectiveness of marketing initiatives.
- Tracks metrics and prepares reports for leadership.
- Manages the production and distribution of marketing materials (brochures, posters, invitations, programs and other forms of advertising) for the Center.
- Develops relationships with vendors as necessary to develop and implement the Center’s marketing plan.
- Builds relationships with external and internal stakeholders to encourage growth and effectiveness of programs and activities.
- Advises the Center about communication tools, messages, and approaches to marketing initiatives.
- Conducts market research and develops strategies to enhance effectiveness of programs and activities.
- Serves as the liaison between the Center, the school’s marketing support and various organizations, groups, or vendors.
- Stays abreast of current projects and publications, as necessary, to produce appropriate marketing materials.
- Provides support to planning and implementing of the Center’s events.
- Creates copy and information distributed on the various communication tools
- Proofs and edits deliverables according to established guidelines.
- Generates brochures, posters, invitations, programs and other forms of advertising to promote the organization and its services.
- Provides marketing advice and direction to assist in promoting programs and events.
- Performs similar or related duties as assigned or required.
