Overview

This position is not a remote work position. The salary range is $100 – $115K, and CMU is willing to pay up to $15,000 for relocation to the Mount Pleasant, Michigan area.

Reporting directly to the Vice President for Marketing and University Communications, the Director of Digital Strategy manages the university’s external-facing website, providing strategic editorial direction on content, expertise and guidance on optimization and end-user experience, and participation in CMU’s web governance and leadership for the division’s digital strategy team. This position will oversee development, implementation, maintenance, processes and standards for CMU’s web presence and collaborate with various stakeholders throughout the university to ensure a robust and user-friendly web presence, with an eye toward constant optimization.

The ideal candidate should possess the following qualifications and experiences:

  • Bachelor’s degree, preferably in marketing, communications, web communications and design, or another related field.
  • Three years of proven experience in leading a web communications team.
  • Prior professional experience within a content management system or digital experience platform with a content architecture supporting a large-scale web presence.
  • Experience leading large-scale and complex web strategy and projects.
  • Working knowledge of SEM, SEO, CRO, etc. to continue to improve website performance.
  • Demonstrated understating of best practices, standards and current trends in web/mobile design including responsive web design and accessibility.
  • Working knowledge of DXP/CRM functionalities of personalization, lead scoring, chatbot and A/B testing.

Please direct inquiries, nominations, and application materials to:

Betty Turner Asher

Founder, Greenwood/Asher & Associates, LLC

Vice President & Managing Partner, Kelly

Email: bettyasher@greenwoodsearch.com

 

Ann Bailey

Senior Executive Search Consultant

Greenwood/Asher & Associates, LLC

E-mail: annbailey@greenwoodsearch.com

To view the position profile, please visit: https://greenwoodsearch.com/current-opportunities/.

For more information about Central Michigan University, please visit:  https://www.cmich.edu/.