Digital Strategist

SUMMARY:

Manage the implementation of the Tupelo Convention and Visitors Bureau (TCVB) digital strategy in unison with overall marketing strategy. This position will assist the Director of Marketing to develop, guide and implement digital marketing across all communication channels including social media, website and email marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Work directly with TCVB Director of Marketing on marketing strategies for digital communications across all marketing channels.
• Manage integrated digital efforts and website to complement and coincide with other marketing efforts.
• Maintain proper, consistent and effective brand communication across all digital platforms.
• Provide communication and guidance to all staff on digital marketing efforts.
• Connect, engage and grow the #MyTupelo brand across the digital spectrum including Facebook, Twitter, Pinterest, Instagram and YouTube.
• Manage and oversee website content including images, event listings, video uploads, partner listings, home page.
• Plan and implement the content calendar.
• Work alongside Director of Marketing on various digital marketing projects.
• Participate in partner branding and strategic marketing communications brainstorming sessions.
• Generate monthly reports on digital platform performance.
• Convey a sense of community and build our following based on monitoring and engagement in online conversations, valuable content and mutual sharing.
• Research digital trends and incorporate emerging technologies into the digital strategy.
• Must protect and promote the #MyTupelo brand through ongoing contact on digital platforms while adhering to the Social Media Guidelines and voice of #MyTupelo. There is an expectation of a high degree of professionalism with Tupelo CVB partners and staff. Accuracy and attention to detail are vital and expected.
• Content creation including video acquisition and editing, photography, writing, and graphic design
• Perform other duties as required.